THE BEDROOM BECAME THE NEW WELLNESS ROOM

Can you turn a mattress store into a shopping experience? Yes, of course, you can! In this exciting project, we were given free rein to propose ideas to create a cozy and atmospheric store with a focus on good sleep, high expertise, and a wide range.

__________________

"At SengeSpecialisten, we had decided to create an entirely new expression in our stores. We wanted to differentiate ourselves clearly in a very uniform market and create a completely new customer experience.

The expression we were looking for should make the experience more focused on the individual customer and their needs, while the environment should be inspiring and exciting to move around in.

Risom Design was skilled at thinking outside the box, both in terms of the big picture and the small details."

Rami Jensen  
Executive VP, JYSK Group & CEO, Sengespecialisten