Create attention
Why do people stand in line for the new iPhone? Create visual attraction, work in contrast with Why do people stand in line in order to get a free cola? Materials, illumination, and design. What do H&M do, when they launch a new Stage related products. Designer?
Create small environments in the room, room-in- room. They create a HYPE around the product. Story telling Brand ID "Behind the design"; tell passionately
Work with the logo, communication – be the story. Why do you sell it? What is the message? Tell it! Where does it come from? Graphics for product displaying and story telling. Create a living image. Brand, expression and decoration must be connected